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Dyson personalization pop-up opened in GUM


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A pop-up Dyson personalization station appeared on the ground floor of GUM, where everyone can put their initials on the case of the brand's gadgets. The service will benefit both the owners of the Dyson Supersonic hair dryer and the Dyson Airwrap styler, as well as those who are only planning to purchase them.

Each case is made of durable eco-leather in five colors – black, silver, blue, pink and red. You can also choose the color of the initials – purple, fuchsia, blue, red, gold, silver. The cover will provide careful storage of Dyson devices on trips and with daily use, and you can present its personalized version as a gift.



Pop-up Dyson will work for three months.

. (tagsToTranslate) Dyson (t) GUM (t) Moscow (t) pop an (t) temporary space (t) beauty (t) hair dryer Dyson

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