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Influencing Influencer's has halved since the beginning of 2019

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InfluencerDB analysts shared interesting statistics regarding the efficiency of the coolers. It turned out that in the first quarter of 2019 the number of sponsored posts in social networks decreased from four to two percent.

The study notes that the user engagement rate has also declined, and this applies to almost all areas of the habitat of inflouiners – beauty, fashion, food and lifestyle. Analysts explain the deterioration of statistics by the fact that people are tired of the huge amount of advertising in the tape.

About why the usual visual aesthetics of instagram no longer attracts us, we told here.


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