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On the evening of July 9, Lady Gaga officially announced the launch date of her beauty brand Haus Laboratories, rumors about which appeared from last year. The debut collection of the brand will include three products – lip pencil RIP Lip Liner, gloss Le Riot Lip Gloss and powder-shimmer Glam Attack. They can be pre-ordered from July 15 on the official website of Haus Laboratories, and from September they will be available on Amazon.
“I see how in a world in which many people are under pressure and trying to look a certain way, there are some changes,” said Gaga in an interview with WWD. “And I want to dispel judgments that you should be like someone else, follow some rules in make-up or look super perfect and in accordance with the requirements of social networks to fit in and be considered beautiful.”
All funds will be sold in a trio format for $ 49. Such mini-sets will be assembled on six topics. For example, a kit called Haus of Chained Ballerina will include a black shimmer, a nude-colored lip pencil and a soft peach shine, and a golden shimmer in combination with a pencil and a burgundy shade in the Haus of Rockstar. Other topics include Haus of Dynasty, Haus of Metalhead, Haus of Rose Bitch. In the development of the formulas and the appearance of the Haus Laboratories products, Lady Gage was assisted by her friend, makeup artist Sara Tanno, who became the global art director of the brand.
About the best fashionable images of Lady Gaga over the past year, read our material.
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